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How-to articles, strategies, and insights from the world's most widely read social marketing blog. Do Instagram Pods work? The truth behind this phenomenon. If there was a way to instantly boost your Instagram engagement, you'd probably do it, right? To help you stay ahead of the curve, we experimented with Instagram Pods to see if they really work. Continue reading to find out the results—and the key mistakes to avoid. Read more 4 Instagram secrets teens know (that brands don't) Teenagers seem to know something about Instagram that most users don't. In this post and accompanying Hootcast episode, we'll show you four reasons teens are better at Instagram than most businesses—and how you can apply these tactics to your own brand's strategy. Read more Were we right about our 2018 social trends predictions? Anyone can make predictions about what the future holds. But actually being right about these predictions? Not so easy. As we look towards 2019, we thought it would be a great time to check-in on how our predictions from last year panned out. Read more What we're reading Want a billion-dollar brand? Invest in quality photography. Entrepreneur How to handle trolls on social media. Forbes Need to kick-start your social growth? Our Professional plan is designed for smaller teams who need to save time and quickly measure results. Get started

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Insights, practical tips, and resources to take your social marketing, selling, and customer service to new levels. The complete guide to content curation Constantly finding fresh content is a big challenge for social media marketers. In this guide we’ll teach you how to source and share the best content for your audience in a way that’s organized, meaningful, and actually adds value. Learn more How to create a social media content calendar   It’s easy to forget important dates when you’re busy running a successful social media account. In this post, we’ll show you how to create a social media content calendar that helps you plan and schedule all your content in advance—and provide a free template that makes it effortless. Read more A day in the life of a social media manager What does a successful social media manager do all day? In this video, we give Hootsuite’s social media audience what they’ve long been asking for: a behind the scenes look at what it’s like to manage social media for Hootsuite and best practices that you can incorporate into your own professional life. Watch now How to create a social marketing strategy What does a successful social marketing strategy actually look like? In this video, we’ll introduce you to an eight-step plan for creating a winning social media strategy that you can feel confident about presenting to your boss. Watch now Unmetric App Unmetric Inspire for Hootsuite boosts your creativity at the click of a button. Search by keywords, topics or hashtags and get powerful results from a database of more than 150 million pieces of content published by more than 40,000 brands. Try it now Need to kick-start your social growth? Our Professional plan is designed for smaller teams who need to save time and quickly measure results. Get started

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