PrimeWork — or, what Avi Orlansky said he hopes will become the premier shared workspace of New Jersey — opened its first location in the state Tuesday in Somerset.
That’s right, a co-working space in the suburbs.
Some people are unwilling or unable to travel into the city for work find suburban offices much more preferable.
“If we can provide the same level of services and amenities closer to home at a reasonable price, that’s a no-brainer.”
Orlansky said PrimeWork will offer short-term, all-inclusive workspace solutions for growing businesses, including amenities such as Wi-Fi, conference space, parking, printer and mail services, and a fully-stocked kitchen, among other things
Orlansky, the founder and CEO of the company, said New Jersey is ready for this type of space.
“Today, there are more entrepreneurs than ever before, and New Jersey can become a huge hub for startups if we were to just provide the right space and support for them,” he said.
In the coming weeks, he will open locations in Jersey City (600 Pavonia Ave.) and Parsippany (199 Pomeroy Road) as well as one in Brooklyn.
“After building out my first space, I realized that, if you want to do this properly, you need to be able to invest not only money, but also time, and scale quickly,” Orlansky said.
“By understanding their goals and offering our expertise wherever warranted, as well as by securing speakers and offering classes for current and prospective tenants, we not only will differentiate ourselves in the market, but also create partners in that way,” he said. “If they are building their businesses, so will we, too, grow.”
Orlansky said he hopes to build at least 15 locations in New Jersey within five years before replicating the PrimeWork model in suburbs elsewhere, such as outside of Los Angeles or Chicago.
For now, though, he said he is entirely focused on New Jersey.
“I want PrimeWork to become the premier co-working company in this state, both in name recognition and in its number of locations,” he said.
